WILLY CHAVARRIA FALL 2024 AD CAMPAIGN
- Vitru Box
- 11. Dez. 2024
- 1 Min. Lesezeit
WILLY CHAVARRIA FALL 2024 AD CAMPAIGN
The FW24 collection epitomizes Willy Chavarria’s signature style, blending raw sensuality with a bold confidence. Centered on striking elements like black leather, houndstooth, tweed, tassel loafers, and tracksuits, the collection redefines Chavarria’s design codes while remaining deeply rooted in his personal narrative. “This collection serves as a reminder of our innate human goodness to protect and care for one another,” Chavarria explains. “It doesn’t shy away from reality but invites us to see the love within it.”
Under the art direction of Jess Cuevas and styled by Carlos Nazario, the campaign captures profound emotional resonance. Marco Castro’s makeup artistry and Joey George’s hair styling enhance its visual allure, bringing the collection’s themes to life. Featuring a diverse cast of over 30 models, the campaign emphasizes intimacy, connection, and community.
Chavarria’s work is grounded in uplifting the underrepresented, drawing from his Mexican-American heritage, street culture, and the enduring human spirit. Known for intertwining emotional storytelling with contemporary political themes, he approaches fashion with a cinematic lens. A two-time CFDA Menswear Designer of the Year (2023, 2024), Chavarria continues to challenge boundaries while championing social justice and inclusion.
The Fall/Winter 2024 campaign is a testament to Chavarria’s transformative vision for contemporary menswear, celebrating the synergy of fashion, art, and humanity. Available to view now, it reaffirms his place at the forefront of design innovation and cultural dialogue.
