AMIRI AUTUMN-WINTER 2024 CAMPAIGN

The timeless allure of Hollywood—its past, present, and future—serves as the inspiration for AMIRI's Autumn-Winter 2024 campaign. This season, AMIRI brings together a trio of global talents: American actors Seth Lee and Ashton Sanders, and AMIRI ambassador, South Korean musician and songwriter Sunwoo. Through stills and film, photographer Glenn Luchford captures these rising stars in a cinematic style reminiscent of archival film imagery. The collection reflects a touch of ‘90s New Hollywood nostalgia while looking toward the future, blending classic and contemporary influences.

Set against the historic backdrop of the Palace Theatre in Los Angeles, each shot becomes a visual narrative, merging character and fashion in a space that embodies Hollywood’s legacy. Each image tells a story of the unique personalities behind the clothes, creating snapshots that intrigue and invite us to delve deeper. These portraits celebrate both the individuality of the young icons and the enduring, innovative spirit of AMIRI.

Photo: Glen Luchford